Changing your recording technique can drastically improve the quality of your podcast. This can include using a de-esser (which removes the harsh presence of “s” and “t” consonants) and being mindful of how close you are to your microphone.
Creating a rough episode plan can also make all the difference between a good podcast and one filled with awkward blunders. This will help you keep your ideas centralized and organized.
Create a Unique Sound
Using a unique sound helps to make your podcast stand out and can increase the number of listeners. However, sparingly using music and sound effects is essential to keep the content manageable.
It’s also essential to have a clear line of communication with the musicians you collaborate with and to ensure that they understand your podcast’s vision and goals. Additionally, it’s a good idea to audition several different artists to find the one whose style perfectly aligns with yours.
While many people believe that only the content matters, podcasters know that audio quality is just as important, the right microphone and recorder can help you produce better-sounding podcasts that your listeners will enjoy.
Compression is an audio tool that can be used to even out the volume of your podcast. It lowers the threshold at which a sound starts to distort and can be used on individual sounds or entire episodes. It can be beneficial when recording podcasts with background noise or those that have a dynamic range that is too large.
Have Guests on Your Show
Having guests on your podcast is one of the best ways to enhance your show and give it extra credibility. You can search for potential guests in several places, including local news reporters and experts on specific topics. However, it is essential to provide them with value and ensure they have the right knowledge to apply to your audience.
For example, if you’re doing an investment podcast and have a guest from the mortgage industry, they should have current market knowledge relevant to the listeners. In addition, they should also be willing to promote the episode on their networks, which will help them reach more listeners.
Another way to find guests is to ask your audience for suggestions. You can do this on your website or social media pages. In addition, you can ask past guests for recommendations too. Moreover, you can use services such as Vizard to connect with guests with the proper credentials and knowledge to be valuable to your audience and edit podcasts.
Create a Rough Episode Plan
Creating a rough episode plan is always a good idea whether you’re recording solo, with a co-host, or with guests. This will help you stay on topic and will also come in handy for editing. Depending on your style and format, this can be a simple outline or a word-for-word script.
Some podcasts rely heavily on scripts, such as talk-heavy documentary-style shows or scripted segments between interviews. Creating such features can be a fun way to break up the content, mainly when they are focused on a theme or topic.
It’s also a good idea to include clear, direct call-to-actions in your episodes (usually in the intros or outros). This can be anything from following you on social media to signing up for your newsletter. Ensure you don’t cram your show full of CTAs, as this can sound unprofessional and spammy. Lastly, be sure to use music in your podcast. This will add an extra layer of audio and can set the mood for your episodes.
Keep Your Audience Engaged
It’s essential to keep your audience engaged so that they will return week after week. This can be done by keeping a consistent format or adding new elements such as news updates, listener feedback, or funny GIFs. It also helps to research what works for your target audience. This could be through social media and online communities or by listening to other podcasts in your niche to get an idea of what kind of content will grab their attention.
Pique their curiosity and engage their attention immediately with an exciting title and an attention-grabbing intro. Then make the topic feel relevant and personal to them by connecting it to the here and now. Avoid lengthy, drawn-out introductions and tangents. Respect your audience’s time.
Encourage listeners to interact with you between episodes by creating an online community. This could be through a private Facebook group, Slack channel, or thread on a message board. You can also host virtual or live events for your listeners to connect with you and each other in person.
Create a Recurring Format
Regardless of what type of podcast you’re recording, you should establish a consistent format. This includes standardized intros, outros, and segment transitions. This helps to create familiarity and gives your podcast a professional feel. It also makes it easier for listeners to find your episodes.
Consider how each topic relates to your podcast’s theme when planning your episode content. Then, choose a structure that aligns with the issues you’ll cover. This will help you achieve better consistency and alignment with your internal goals.
The key to growing your podcast is delivering quality content. This means creating interesting, informative, and engaging episodes that appeal to your audience. It also means ensuring that your audio and production quality are top-notch. Don’t forget the importance of image editing for your podcast’s visual branding.
Additionally, promoting your podcast through social media and other channels is essential. This will increase your visibility and encourage people to share it with their networks. In addition, building relationships with industry influencers and other podcasters can lead to cross-promotion opportunities and guest appearances on their shows. These efforts will help you expand your reach and build a dedicated community.