How Consistent, High-Quality Content Marketing Affects Doing Business

The value of content marketing

It is a technology based on the creation and dissemination of useful, expert information in order to gain trust and attract potential customers.

It does not sell here and now, although rather seduces a potential client. That is why you should not expect quick results from it.

In fact, content marketing now performs the functions that were previously performed by the media for businesses. But the results can be achieved more tangibly and, most importantly, you can see them in the form of numbers in the analytics counters.

In order not to be unfounded, here are the statistics on the use of content marketing in business:

• 93% of B2B organizations rely on content marketing to build a brand and generate demand.
• 87% of buyers say that online content has a big influence on the choice of a seller.
• 42% of consumers look to blogs for information about potential purchases.
• Companies that blog have 67% more leads.
• 41% of organizations report growth and brand awareness.
• 48% of organizations that use content marketing programs say that their efforts, as a result of interacting with users and potential customers, paid off.

A business strategy starts with updating your business blog or website every day. Have you ever tried blogging? We’ll give you a few reasons why you should do it soon.

Benefits of content marketing

Always fresh information. Post new blog posts regularly to get their attention and improve search ranking. A good idea is to use paperhelp services to deligate writing services. If done right, and depending on how competitive your industry is, quality content will help improve your site’s search rankings and drive more traffic. Content features will also make your brand stand out from others in the same industry.

Provide your subscribers with lots of educational info. With this information, they will shine bright and make you the dominant figure in the industry.

Helps to communicate with the audience. Blog can be shared on social media and used for discussion with the target audience. Affordable paper services are widely used for generating articles for companies.

Benefits of Content Marketing for Business

Content marketing, despite its high efficiency, is quite low-cost. It is cheaper to create useful information than complex strategies with one-time benefits.

1. Long-lived free-floating content generates leads on its own, without the help of a marketer – the marketer is only responsible for how to properly launch it into this voyage.
2. It is universal and suitable for almost any business – you just need to understand how to approach in a particular case.
3. Even articles created a long time ago can become viral again and bring new traffic, and from there leads.
4. Truly valuable informstion increases the white return from search engines by quoting it on the Internet – this is a bonus to other functions performed.
5. It involves not a blind monologue of the brand, but its dialogue with the audience – this leads to the establishment of warm trusting relationships and makes it easier to warm up cold leads.
6. The created content is valuable not only in tandem with the brand, but also in itself. Even if the user uses the company’s materials for his own personal purposes, far from the desire to purchase anything, the company’s contacts remain with him (it is understood that the brands left a mark on their content), and this can come in handy!

Further, do you know about “tofu”, “mofu”, and “bofu”? If you’re not familiar with the terminology, “tofu”, “mofu”, and “bofu” stand for Top of Funnel, Middle of Funnel, and Bottom of Funnel. In short, these are the different stages that a potential customer goes through before finally making a purchase from your business. As a content marketer, it’s important to understand these stages so that you can create content that appeals to each stage of the funnel. Keep reading to learn more about tofu mofu bofu stages for your content marketing funnel.

What is a content marketing funnel?

A content marketing funnel is the process that businesses use to attract, engage, and convert their target audience into customers. The funnel is divided into three stages: top of the funnel (TOFU), middle of the funnel (MOFU), and bottom of the funnel (BOFU).

TOFU is the stage where businesses generate awareness for their product or service. This is done through content such as blog posts, infographics, eBooks, etc. that provide value to the reader without asking for anything in return.

MOFU is the stage where businesses attempt to build relationships with their target audience. This is done through content that is more focused on the company and what it has to offer. For example, white papers, case studies, webinars, etc.

BOFU is the stage where businesses convert their target audience into customers. This is done through content such as free trials, coupons, discount codes, etc. that provide a incentive for the reader to purchase the product or service.

What are the stages of a content marketing funnel?

A content marketing funnel typically has three stages:

1. Top of the Funnel (TOFU): This is the stage where you generate awareness for your brand and educate your audience on your products or services. Content at this stage is typically informational in nature, such as blog posts, infographics, or ebooks.

2. Middle of the Funnel (MOFU): This is the stage where you start to nurture your leads and move them further down the funnel. Content at this stage is typically more targeted, such as case studies or webinars.

3. Bottom of the Funnel (BOFU): This is the stage where you convert your leads into customers. Content at this stage is typically more sales-oriented, such as product demos or free trials.

Who needs content marketing?

It is essential for any business that has a strong product or service behind it. for example

1 – Experts

Lawyers, dentists, realtors, travel agents can get tangible results before a big company, you just need to generate expert information and actively distribute it. Trust in a particular person is formed faster than in a huge company. They usually have the following request: pay someone to write my paper.

2 – Companies with complex products

Having immersed the user in expert information, it is much easier to tell in detail about a complex product, its scope and competitive advantages.

3 – Companies with a long transaction cycle

When a purchase is not made impulsively, a person, as a rule, collects the maximum of available knowledge and, based on it, makes a decision.

A well-chosen strategy allows you to act more directly on the target audience. With the help of unobtrusive, but understandable content, you can attract the attention of the maximum number of potential customers to the product (service). This is especially true if the market is full of similar offers. In such a situation, using special tools, you can direct the client’s attention to the choice of a product (service) of a particular company.

It follows that content marketing is an urgent need in the following cases:

• the product (goods, service) is not known to a greater number of potential customers;
• the product has a potential benefit (its receipt from the purchase of the goods must be shown);
• there is high competition in the market for the offer of this product;
• small investment in product promotion.

The bottom line

Using content marketing, small businesses get the opportunity to compete with large companies. This is due to the difference in approaches to promotion – while large corporations buy expensive ineffective advertising, small companies attract customers in relatively inexpensive ways.