Expert Tips for Influencer Marketing Campaign Success

Influencer marketing is fast becoming the most excellent tool in any marketer’s toolkit. Optimizing its effectiveness, especially around the constant evolution of the industry, will separate your campaign success story from others. Working with a global influencer agency can ensure you stay ahead of the influencer curve.

Assuming you are all set up and ready to hit start on your campaign, this blog will be your guide as we have compiled a list of expert tips for influencer marketing campaign success that will take your campaign from drab to fab in no time.

The best things come in small packages.

When choosing influencers to collaborate with, don’t dismiss those with less than 100k followers just because you want to partner up with the biggest names, especially if your campaign goal is to increase brand awareness. Often, these macro influencers have poor engagement rates due to a diverse following, meaning that the promotion of your product or service will most likely fall on deaf ears.

Micro-influencers have better engagement rates due to their relationship with their audience. After all, engagement is proven to be incredibly important for influencer marketing to be successful.

Create authentic content

Authenticity is at the core of what ensures an audience listens to any influencer. Studies show that 95% of people are willing to trust a recommendation from someone they know rather than directly from a brand. With this in mind, any content created by you and your influencer must adhere to the image of both your brands to maintain that level of trust.

To avoid inauthentic content creation, hand as much creative freedom over to your influencer as possible when deciding how to market your product/brand/service to their followers. After all, no one knows their audience as well as they do.

Avoid ‘advertisements’

Influencer marketing differs from traditional marketing techniques in the way it creatively engages with its target audience. For example, many people nowadays turn on their AdBlock, so they no longer have to see those god-awful banner ads on their screens.

Going hand in hand with the previous point, content selected for posting as a part of your marketing campaign should avoid looking like a traditional ad. Instead, content should be thoughtful, engaging and on-brand to ensure that it is enticing.

Form a relationship with your influencer

Influencer marketing campaigns should not be viewed as stand-alone projects. Finding ways to create long-lasting relationships with those you collaborate with will ultimately set you up for long-term success. Ways in which you can form this relationship could include:

• Giving them creative freedom during the campaign to market you to their audience in a most authentic way.
• Promote them by reposting the work they create for you.
• Invite them to become brand ambassadors.

As well as this, a long-term relationship will increase your brand’s exposure on their profile over time and, therefore, build up trust among your target audience, as their followers will learn that you are someone their influencer genuinely cares about.

Work with dedicated measurement tools.

Keep track of the success of your campaign by using measurement tools specifically for influencer marketing and social media. These tools will be much more straightforward in monitoring your brand’s key performance indicators as a benchmark. In addition, in sticking to a routine for performance evaluation, you will start to notice marketing aspects that work for your brand and those which don’t, eventually creating your bulletproof influencer marketing strategy to be applied across all future campaigns.