Choosing to work as a freelancing social media manager is a great career choice in 2022, and it can also provide you with plenty of freedom. Fortunately, you can carry out your duties as a social media manager from anywhere in the world as long as you manage to obtain a dependable Wi-Fi connection.
If you have already acquired some experience in social media management, it’s easy and quick to start your freelancing journey. Whether you are an experienced social media manager who’s trying to become a freelancer, or a brand seeking to hire someone, we have outlined the best practices, key requirements, and related information below.
You can also click here to download some digital marketing or social media managing software for free to save some extra cash! For now, keep reading to find out more!
How To Become A Freelancing Social Media Manager?
Generally, social media managers look after the social media presence of their clients. But sometimes, your client must also be looking for some specific services. As a freelancing social media manager, you will be expected to provide the following services,
- Creating a social media-specific strategy,
- Developing and then managing content calendars,
- Content creation,
- Scheduling as well as publishing posts,
- Community management,
- Analytics, and
- Creating social media reports.
Now that you have a clear idea about the job role of a freelancing social media manager, scroll down to find out to become a successful freelancer specializing in social media management!
1. A Kickass Portfolio:
The best way to land freelancing opportunities in social media management or perhaps any industry is through a portfolio that will absolutely kick ass under any circumstance. Your portfolio is the key to your success, especially if you are new in the world of freelancing. In addition, earning your client’s trust is essential, especially if you want to work with the client again.
While building your portfolio, make sure you clearly define what your contribution to the project you are mentioning was. This is vital considering the business hiring you will know what you are good at and how you can help them – this will also help you in justifying your charges to potential clients.
2. Never Stop Networking:
The success of your freelancing career relies heavily on your networking skills. Since social media management is a service that is in demand currently, you need to get on social networking sites themselves to acquire leads. LinkedIn is perhaps your best shot for networking with relevant people in your industry.
There are plenty of job opportunities on LinkedIn, even for freelancers. Moreover, clients can endorse your skills on the platforms making it easier for you to approach potential clients confidently. You could also try out platforms typically meant for freelancers, such as Upwork and Freelancer.
3. Leverage Client Testimonials:
No matter how much digital marketing evolves and grows, the power of word-of-the-mouth marketing continues to stay relevant even in 2022. As a new freelancer, you need client testimonials to grow your freelancing business. Use them in a way so that potential clients can check them out.
You could perhaps release them on your personal social media accounts, use them on your website, or even add them to your pitch portfolio. Reviews and testimonials are most effective in the potential client’s journey to become an actual client. If your client says something negative, always respond and present your side of the story too!
4. Don’t Ignore Your Own Social Media Accounts:
As a social media manager whose career depends on the available freelancing opportunities, you cannot afford to neglect your social media. When you maintain your social media, then it will not only help you network and make new connections, but at the same time, it will also show p[otential clients that you are good at what you do!
Don’t forget that we live in a world where wedding photographer gets hired on the basis of their Instagram content. So if your social media accounts do not look visually appealing accompanied by content related to your industry, how will visitors know what you do? After all, in the world of freelancing, you are the brand, and stopping to work on your brand, can only prove to be a disadvantage to your career!
Becoming a successful freelancing social media manager is a little more complicated than it seems to be initially. Creating a calendar and posting every day is only one-fourth of your role. The majority of your role is to stay updated with the industry trends, manage the time frame, and curate authentic yet relatable content.
So what do you think? Do you want to freelance as a social media manager or look for a job in the same industry? Tell us in the comments below!