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How To Choose The Best Whitelabel WordPress Development Partner?

by Team Techager
How To Choose The Best Whitelabel WordPress Development Partner

Whitelabel, also called white label e-commerce, is a business model in which the branding of a product is masked. The brand’s name and logo are removed, and the reselling company creates its branding for the same product. This way, the end user sees only the reseller’s brand and not the original manufacturer’s brand. To implement this business model on your website or store, you need to find a reliable WordPress developer who offers Whitelabel as one of their services. In this blog post, we will cover all things you need to know about choosing a good partner to implement your whitelabel wordpress development strategy on your website.

What is a Whitelabel WordPress Developer?

A Whitelabel WordPress developer means a developer who specialises in creating WordPress sites that only show your brand and not the original manufacturer’s brand. They use the same functionalities and features of the WordPress software, but they just replace the logos and branding of the WordPress software. In other words, they build a WordPress template that fits your brand.

They know how to combine WordPress with your branding seamlessly. This way, the end user only sees your brand and not the original manufacturer’s brand. Normal WordPress development means that the developer builds a WordPress site that uses the default WordPress branding. You will see the WordPress branding and the developer’s name when you use the website.

How does a Whitelabel WordPress development differ from normal?

Whitelabel WordPress development is about creating a WordPress template that perfectly fits your brand. It is about deleting or replacing the default WordPress design, functions, and features with your branding. The developer replaces the WordPress core files with customised versions.

They also add all the customizations that your brand needs, like additional fields and plugins, or third-party integrations, like payment providers or shipping services. Normal WordPress development, on the other hand, is about using the default WordPress design, functions, and features. It is about creating a WordPress website that uses the same core files and design as any other WordPress website.

Things to look for when hiring a Whitelabel WordPress developer

A few important things to keep in mind when hiring a Whitelabel WordPress developer are the developer’s experience and portfolio, their price, their communication, and the type of contract they offer. Experience. One of the most important factors when choosing a Whitelabel WordPress developer is their experience in the industry. How many years have they been in business? How many projects have they completed? What is their client retention rate like? What is their turnover rate like? Portfolio. A Whitelabel developer’s portfolio is important, but it doesn’t necessarily tell the whole story. It is easy to copy someone else’s work and pass it off as your own. Therefore, make sure to check their portfolio for signs of plagiarism.

Moreover, don’t just look at the current projects but also see what they have accomplished in the past. This will help you understand how their skill sets have evolved. Price. The price of a Whitelabel WordPress company does not solely depend on their experience but also on the type of contract they offer. Some companies might offer you the lowest price but with a high turnover rate, whereas others may offer you a higher price but with a lower turnover rate. Communication. An important factor to consider is the communication of the Whitelabel WordPress developer. How frequent are the updates? How long does it take them to respond to emails? Do they respond to your calls or messages? How professional is their communication?

The 3 most important factors when choosing a WP partner

– Expertise – Before hiring any WordPress company, make sure you vet them first and know that they have the necessary skills and expertise to do the job right. This will save you a lot of headaches and money in the future.

– References – References are important to see how their clients feel about them and if they are satisfied with the finished project.

– Contract – A good contract is important to make sure that both parties get what they want out of the deal. A bad contract can cause problems for both parties and lead to costly lawsuits.


Whitelabel WordPress development is a unique business model where resellers or companies buy source code from a manufacturer or developer to build and host websites for their clients. With a Whitelabel site, the end users see only the reselling company’s branding and not the original manufacturer of the source code. Choosing the right partner for your Whitelabel WordPress development can be challenging, but if you keep these things in mind, you will increase your chances of success. With a Whitelabel WordPress website, you can expand your business globally and attract customers from all over the world.

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