Fixtures are a big part of the equation when maximizing your retail space. They coordinate store layouts and impact customer flow and interactions.
Innovative store fixtures are a great way to modernize your layout without costly remodeling. Choosing the right fixtures will make all the difference in how easy it is to shop your store and convert foot traffic into sales.
Maximize Your Counter Space
One of the more difficult parts of running a retail business is dealing with limited space. The trick is to maximize counter space while keeping things organized and clutter-free. The best way to accomplish this is by utilizing innovative store fixtures. The most obvious choice is shelving, but you may have a few options, including islands and other specialized fixtures. Another interesting gizmo is a collapsible or portable counter. The most exciting part of this technology is that it can be moved to the appropriate spot when needed. It’s a tad on the small side for some spaces, but if you can make it work, it’s an effective and efficient space saver.
Maximize Your Floor Space
Plenty of ways to maximize your floor space without sacrificing style or functionality. Furniture pieces that do double duty, like ottomans with video game accessories, coffee tables with drawers and open shelving underneath, or cocktail and coffee tables with lids that lift to double your storage and floor space, are all great options for small spaces.
Another smart way to save space is to take advantage of the vertical space in your store by using ledge shelves and display shelves that sit above windows and under the ceiling. This allows you to utilize space that would otherwise be wasted by piles of books and other knick-knacks on the floors or furniture.
Innovative store fixtures can be reconfigured and changed anytime, allowing you to quickly adapt your displays to varying stock levels and new product varieties. In addition, various colors and designs are available, which can make your store pop in a way that’s unique to your brand.
Maximize Your Visual Impact
The right fixtures can significantly impact your store’s visual merchandising. They can also make your store more appealing and add a little flair to the shopping experience.
For example, if you’re a cosmetics retailer, having a pop-up display featuring colorful lipsticks and pens can be an eye-catching feature to catch your customers’ attention. It’s also a great way to showcase your products without wasting valuable floor space.
Another clever visual merchandising trick is using your store’s natural lighting. By using LED light panels or a brightly-lit fixture, you can draw the attention of passing shoppers with a display that only takes up a little floor space. This can help you maximize your retail space and maximize your sales. This is especially true if your store is small and you can only accommodate as many products as you would like to display. It’s worth experimenting with various light and fixture options until you find the right combination for your retail space.
Maximize Your Product Variety
The product assortment is an essential element of customer experience and can significantly impact sales. The balance of products should be carefully thought out to ensure you’re offering your customers the right mix of items.
Assortment planning should consider your industry, brand, customer base, square footage, and more. It should also keep in mind seasonal fluctuations.
For example, a home decor store will offer various interior products yearly. However, during the summer, they’ll focus on outdoor products.
Investing in quality store fixtures can be the key to increasing your product variety. Innovative solutions include flexible, movable, and customizable display shelving, Slatwall, and tables. These solutions can be used to showcase different types of products or to highlight specific items. Additionally, they can be reconfigured at any time, such as on weekends or during seasonal changes. This allows you to maximize your available space and show your inventory in the best possible light.