Soul App provides a multicultural platform where everyone can find a place they belong

In a rapidly developing era, niche cultures are increasingly emerging today. They deserved to be loved, though, by a minority of people. The rise of every emerging culture and circle reflects the passion of a young generation. To keep this passion forever, Soul App was created. From the perspective of Gen Z, Soul App is an amusement park and a spiritual bay, and the social metaverse concept proposed has also brought many lonely individuals a sense of “resonance”.

As Internet natives, Gen Z is surrounded by massive information and bombarded by various short videos and live streams in recent years every day, so they are becoming gradually immune to the “indoctrination marketing” of brands. From the perspective of consumption, Gen Z is indifferent to “hot sellers”, while they rely more on social channels to obtain information, and pay more attention to the agreement between their idea and a brand’s values. They are not only the consumers but also the shapers of a brand.

It can be seen that Gen Z is a contradictory combination of individuality and inclusion. On the one hand, they need the Internet to find emotional sustenance and company, and to be integrated into some group; on the other hand, they pursue personal happiness and are willing to show their uniqueness. So what kind of products can capture their hearts and lead to a blue ocean in the 2C market, where traffic is exhausted? Social networking may be a gap to break through.

As a contradictory community that can hardly be labeled, Gen Z has both positive and negative social attitudes.

On the positive side, they are independent, accustomed to and willing to accept new things; they have their pursuit and a desire to express themselves, hoping to be understood and listened to by their peers; they show unprecedented collective character traits and are eager to seek friends that share the same values in search of a sense of belonging.

On the other hand, their high degree of individuality also raises the threshold of mutual recognition. In other words, they increasingly accept the idea that “it is better to be alone and be oneself than to be false in an inappropriate group”.

Therefore, the social standards of Gen Z are becoming increasingly delicate and diverse. They can quickly accept a new product, but also quickly lose patience with it. So, if your product is not refined enough, not smooth enough in operation, and not friendly enough in terms of atmosphere, it will be easily abandoned.

What Gen Z wants truly is companions who have the same hobbies. Soul App gathers a group of users with diverse hobbies. Through Soul’s recommendation mechanism and personalized tags, users can find like-minded friends in a new form of social interaction.

Seemingly, Soul App users’ characteristics are no different from those of the post-95s and post-00s in general. They have a strong sense of loneliness, a pursuit of self-happiness, a wide range of interests and a long active role on the Internet.

However, we can see that, from the “Gen Z Social Report” released by Soul App, this group of people has some social interaction needs in Soul App that cannot be satisfied by traditional social software. They like to record their lives, have diverse talents, identify with traditional Chinese culture, actively learn knowledge, help each other and are willing to pass on positive mentality. They are more willing to express their true interests and hobbies in Soul App, hope to find people with the same values and common topics, and browse entertaining “moments”.

To further reduce communication pressure, in the chat window, Soul App will display the other party’s personalized tags and recommended topics. As communication goes to another level, you will find that in addition to ordinary chat, Soul App also provides innovative features such as gift-giving to help users get to know each other better.

The square serves as the most important scene that helps retain users in Soul App. The personal moments in the square are a window for users to express emotions and build their images. Even if the recommendation is not successful, users can still enjoy the feeling of being noticed.

Soul App’s square recommends highly matching users on each other’s square homepage, and users’ browsing interaction preferences in the square, such as likes and comments, will help enrich users’ portraits, improve their social efficiency, and satisfy their needs for communication and expression.

Of course, to satisfy the expression desire of Gen Z, Soul App provides various forms of expression to creators, adding song clips and emojis besides graphics, video, and audio. This feature not only lowers the threshold of creation, but also gives consumers more diverse interaction scenarios to increase their willingness to stay all the time.

A lonely person is lonely because no one knows and understands his/her inner preferences and thoughts. However, everything becomes easier here in Soul App.  “May there be no lonely people in the world” is the vision of this social app, and also the future that every Gen Z expects.