What Are The Differences Between Logo Designing and Branding?

It is generally perceived by most people that logo design and branding are the same things. These are even used as synonyms by some. However, these are closely related and work together. But they cannot be termed as the same thing.

Logo designing is the process of designing a logo and branding is the process of building a brand. Branding includes the usage of various materials such as logo design, business cards, flyers, brochures, etc. Let’s discuss, what are the differences between logo designing and branding.

Definition of Logo

A logo design acts as a visual representation or easily recognizable graphic symbol which identifies a business, company, commercial product, or any public or private entity.  A logo design is useful in distinguishing a brand from the competition. It has a variety of graphic design elements arranged in such a way that the logo tells a story and builds emotional connection. It is also useful in grabbing the attention of the target audience.

A logo is usually a combination of typography, images/symbols, and colors. This graphic design is a visual identity of the brand. It can also be named as the face of the brand which speaks volumes about the business. It is used on all official stationery items. You can even order Embossed Logo cards online.

For instance, the logo of Chanel is one of the most popular logos belonging to a luxury brand. The logo consists of two Cs which are opposite facing and interlocking. Also, it has the word Chanel written below in black and all caps. The brand prefers using two Cs or just CHANEL parts on different products or channels as needed. This logo design is used for multiple purposes across a variety of channels.

A logo design can be created easily with a logo creator tool. It is usually equipped with useful graphic design tools which allow you to create logos in just a few clicks.

Definition of Brand

A brand refers to an idea or an image people have in mind when they think about any product, service, or the activity of a company, both practically and emotionally. The combination of physical and emotional cues is triggered by various elements such as brand name, logo, products, visual identity, advertising, etc. The impression that a company creates in front of its target audience makes them a brand.

For instance, after seeing the Chanel logo, if you are a little familiar with the brand, some images and emotions will run through your mind instantly. You might think about their products, advertisements, luxury stores, luxurious feeling, models, creators, etc. Most people feel a sense of luxury and elegance, think about the founder, fashion or products, high prices, or French haute couture.

The perception of the company is different for every other person. However, as a result of Chanel’s branding, the impression of the brand is almost similar for the majority of people.

Difference Between Logo Design and Branding?

Logo designing refers to the process of designing a logo. You can do that with the help of a professional designer to achieve your goal of a responsive and attractive logo. However, you can save your time as well as money by using an AI-powered Designhill logo maker. This platform also has a design size guide to make your logo fit for various channels.

On the other hand, branding is the process of building a brand. It is a strategy created by companies to let people identify products or the business and recognize them quickly. Also, branding is useful in giving your audience a reason to choose your company over competitors. A branding strategy is useful in clarifying what a brand is and what it is not.

Logo design is one of the tools which are used to design the visual identity of the brand.

For branding, various tools can be used. Branding materials include logo design, brochure design, flyers, business cards, ads, etc. These can be created using tools such as flyer maker, brochure maker, email signature generator, etc. Some elements which are used in branding strategy are-

• Brand definition- purpose, values
• Brand positioning statement
• Advertisement- TV, radio, billboards, magazines, websites, social media, mobile apps, etc.
• Brand identity- name, tone, voice, visual identity like logo design
• In-store experience
• Product and packaging design
• Customer service
• Pricing strategy
• Sponsoring and partnerships

Why is Logo Design Important for Branding Purposes?

The logo is one of the elements which are used for branding. It is one of the branding elements which otherwise include websites, brochures, stationery, product, packaging, ads, stores, etc. A logo is used as the main graphic element which helps people to identify a company, business, its products or services, etc. It is probably the first thing that people recognize about your company. It also helps people to identify your brand.

One of the key things you need to make sure when it comes to your brand is identification for consumers. Everything from your brand logo, to your font style, color schemes as well as image stock all need to be representative of what your brand is all about. This consistency in branding needs to reflect on both offline as well as online channels. Over a period, this is what creates an identification of the brand in the minds of the consumers and allows you to create a distinct identity that is different from your competitors. 

Let’s discuss why a well thought logo design is a necessary element for branding-

1.   Part of Brand Identity

The logo design of your company acts as part of your brand identity. It is a crucial element and one of the main tools to represent your brand, reflect a positive and true image, show your brand values, and brand personality to the audience. Also, logo design builds a connection with the audience and showcases the identity of the brand powerfully.

2.   Brand Recognition

A well-designed logo helps people to identify and recognize your brand even at a glance. It is one of the main points of identification and a visual representation of the brand. The logo also makes it easy for your target audience, customers, clients, and stakeholders to recognize you. It will help them detect your brand in just a few seconds across a variety of channels. A logo design is the face of the brand representing its name and values.

3.   Builds Consistency

Furthermore, a logo is quite beneficial in building brand consistency. Businesses and organizations need to represent themselves and exist on various platforms such as websites, blogs, social media, brochures, business cards, flyers, labels, etc. A multipurpose logo will display your brand perfectly no matter which platform is being used. It will showcase the brand as a consistent one.

4.   Shows Professionalism

Next, the logo is quite useful in creating a professional image and look of the company. A good and attractive logo design will make your brand look unique and special from others. But along with it, your company will also look reliable, trustworthy, and professional. Create a unique, responsive, innovative logo that showcases who you are, what you do, and why people should choose you.

5.   Boost Brand Loyalty

Logo design is useful in building an emotional connection with potential customers and also boosting brand loyalty. It helps enhance the memory of people regarding your organization. If people feel positive about your brand, the logo will contribute to building an emotional connection with the brand.

6.   Helps You Stand Out in Competition

The logo is useful in distinguishing your brand from the competition. Brands can use logo design cleverly to differentiate themselves from the competition and make themselves look better. You can use various shapes, colors, styles, fonts, graphics, etc in a logo design. It is a great way to show what your brand is and makes you stand out as well. Research your competitors well but do not copy them at all. Copying your competitors can make you lose your customers.