Launching your own app is a huge step towards expanding your business and dispensing your target audience and loyal customers with personalized solutions through the comfort of their phones. Professional mobile app development companies understand what it takes to leverage the vision, mission, and goal of a company and translate it appropriately through their apps. The main objective of any business is to generate revenue and satisfy customers.
But app development isn’t the only prospect that will help scale your business. Making sure it generates curiosity, reaches your target audience, gets downloaded and eventually gets well-received by them; everything is crucial.
All these factors can only happen if appropriate marketing strategies hit the bull’s eye. But before we take you through our list of actions in our strategy, let us first go through the three main stages of app launching, shall we?
The Stages of getting your own app launched in the market.
Once your app has been developed, it is important that you get in touch with branding companies and finalize one that will help you in hatching the entire marketing process and align your app with your business module seamlessly.
- The pre-launch stage
First stage of any app launch is basically working on some solid market research that would help you narrow down your target audience accurately. Not executing this step precisely will lead to a dull launch and no response from your audiences because you have targeted a wrong set of people.
- The release date/launch
Launching your app may look simple but trust us, it isn’t. Testing is the most important phase of an app and an app development company is responsible for this final stage. Many times, app stores like Android and Apple might also take time to approve your app so it can be very stress-inducing but hang in there and prepare for the post-launch because that is where the magic begins.
- Post-launch marketing strategies
Once your app has been launched, all tricky parts start now. Activating the app won’t make sense if there is no audience to download it. So what you need to do is hire an expert branding agency that will make a tailor-made blueprint of how your app needs to achieve a thundering response once it has been successfully launched.
Following are some tips on how you can successfully let everyone know about your new app.
- Get an animated video/ad made
Launching an app is a huge responsibility and we all know that to dispense this news successfully, the best way to reach your audience is through an interactive animated video or an engaging advertisement that will stay in your audience’s mind and compel them to download the app.
- Have a pre-launch teaser campaign to generate curiosity
Nothing works as well as curiosity. Many famous brands have a quirky, inquisitive and interesting campaign prepared right before the launch that would generate excitement amidst people. Releasing a stipulated launch date with nifty and puzzling hints can also drive your audiences towards a grand launch.
- Launch the news on all your social media platforms
The easiest way of disseminating news of your app can be done through all social media platforms. Facebook, Pinterest, Behance, Instagram, Twitter, and various other social media and online platforms immensely impact the number of downloads in a positive way. These days, Instagram reels are a huge rage and get heavily pushed by the Instagram algorithm. It might certainly help your app if you use this trending technology appropriately.
- The landing page has to feature all important details related to your app
Everyone who lands on your website needs to be greeted with this news and a detailed step-by-step guide on how to use your app appropriately. This will direct your entire online audience to your app and increase downloads.
- Running ad campaigns on different platforms
Running paid ad campaigns on different platforms is crucial for escalating the number of downloads. You can run lucrative ad campaigns on Instagram, Facebook, Youtube, other apps, websites, and your own website as well. Google ads are super helpful and will lead to many organic downloads. Usually, if you have collaborated with an SEO company, they will form a concrete campaign to get you positive results and make the app successful.
- Send mailers to all your subscribers and clients
Targeting your loyal and potential customers with mailers and newsletters can bring in a lot of numbers as these are your existing customers and would be interested in downloading the app as that will make their consumption process easy and direct.
- Send your app to different app award platforms
This one here is quite tricky but may turn a lot of heads towards your company because many industry techies and stalwarts will take part in such app-related award functions. If you get nominated for a category or win any awards then this could be a huge step towards excellent revenue generation and popularity.
- Hire influencers from your field to talk about it
Influencers are making a lot of noise these days due to their popularity on different social media platforms. What you can do is get in touch with an influencer from your field and get them to talk about your app and promote its top features. You can also get them to review your app performance and such recommendations could help in trust-building and make your audience download your app immediately.
- Talk about your app on featured blogs, tech blogs and guest blogs
Special newspaper feature articles/online feature blogs, tech blogs and guest blogs can bring several people to your app and turn out to be a great way of getting a decent footfall. All you need to do is get in touch with the right kind of people and strategize an appropriate content strategy for your launch.
- Talk about the kind of problems your app solves on tech podcasts and other events
Many app-launch strategies focus on interesting and interactive events to grab the attention of their audiences. Podcasts are making a lot of heads turn these days and should be utilized to talk about your app. There are several professional online podcasters who would do that for you. You can also organize different events like contests and on-stage launches at different places that are usually crowded. This phenomenon will surely have a huge impact on your overall app downloads and sales.
Launching an app is a huge step towards becoming a driving force in your industry and if you do it right, there is no looking back. Do make sure that you invest your money appropriately and hire the right kind of people to create magic with their skills. Once you follow the above-mentioned steps correctly, your app will get the attention it deserves and make your brand a household name in your industry.
Author Bio: Brijesh Jakharia
Brijesh Jakharia co-founded SPINX Digital in 2005 and takes great pride in crafting web and mobile marketing solutions for mid-market businesses to enterprises. Marketing is his passion, and the thrill to build a brand from the ground up has helped him craft successful brand stories for world-class clients. While not at work, he loves to spend his time on research and reading digital content stories.