Creating a website is an essential step in a company’s growth strategy. Indeed, it is necessary to communicate on your services and your products in order to increase your notoriety and your turnover. But where to start to create your website?
Create your website: the essential elements
Nowadays, having a website is essential. Different essential elements are to be taken into account but how to make it attractive and professional? Here’s what you need to think about.
Define the purpose of your website
The first step before creating your website is to set yourself a clear and precise objective on what you want to achieve with it. What type of website do you want SEO for hospitals: a showcase site or an online store?
Then you have to make sure that your website is consistent with your visual identity such as your business cards or brochures for example. But also with your company’s digital media such as social networks or your blog. This will provide additional consistency.
Determine what is the target of your website
It is very important to define your target. If you already know who you want to reach, create a website that targets the needs of your visitors. Define the personas of your site! Thus the creation of the latter will be easier.
Do not hesitate to get inspiration from other websites that you like. Take a look at what already exists and take note of what attracts you the most: this will then allow you to create a universe that will look like you and with which you will enjoy working.
Fill in SEO parameters
Too many people skip this step thinking it’s too difficult. While there is no need to be an SEO expert in order to fulfill the first SEO parameters of your site. Remember to fill in the essential tags for SEO, namely:
- The site title
- Page titles (H1 tags), title tags
- Meta Descriptions for each page
Look at what your competitors are doing and monitor your keywords. Feel free to use Google Trends or SEMrush to find out which keywords you want to position yourself on. This data will also allow you to better choose the pages of your website and its overall tree structure.
Choose the domain name of your website
What site name, or domain name, would you like to have? Already have a domain name? Before creating a website, you must choose your domain, i.e. the name of your site.
The idea is to use the name of your project, your association, or your company. It should be easy to spell, not too long or too complex.
Have a responsive website
Most web designs are now responsive. It is important that your website adapts to the size of the user’s screen. Feel free to check using Preview mode or using your smartphone. Indeed, make sure that your font is large enough and easily readable. This will prevent your visitors from leaving your site earlier and will improve the user experience offered.
Have visible contact information
A website is a great way to start a relationship with new customers. Place your contact details in the sidebar of your site or at the bottom of the page, so that they appear on each of your pages. It is important that your visitors can contact you easily without having to look for you!
How to create your website?
It is not necessary to know how to code or to be a web designer to create your website and manage your online presence.
Realize the design of your website
It is important to take into account certain elements in order to create the design of your website. Here are some helpful tips:
Create your website with a CMS
CMS, or content management system in French, are turnkey platforms for laying out articles and publishing content on the web.
This is the easiest way to start creating your website. Indeed, you do not need to know how to code or have any special knowledge to start publishing.
The main CMS for a showcase site are:
- WordPress: This is the most widely used CMS in the world. It is quite easy to use and offers many community-contributed plugins to extend its functionality.
- Joomla: It is also widely used and remains easy to use.
- Drupal: It is very advanced and is more difficult to learn because its functionalities are quite advanced.
If you are planning to create an e-commerce site, various tools exist to manage a product catalog, a shopping cart, and an online payment system or order tracking. Prestashop, Shopify and Woo Commerce are the most used solutions.
It is also possible to create your own website and host it live with a host. However, this requires HTML knowledge.
If you want more information about the SEO agency for boost your business, we will be happy to assist you… Feel free to contact us!