Nowadays, Facebook is considered one of the largest and most popular social media platforms. But, more importantly, Facebook is also one of the best advertising tools for businesses.
That being said, 3.51 billion people use at least one of the company’s core products, such as Facebook, WhatsApp, Messenger or Instagram.
As of the second quarter of 2021, the Facebook platform alone had around 2.89 billion active monthly users. There’s no doubt that Facebook is the biggest social media platform worldwide.
Any business that wants to reach out to its target audience and connect with them on a whole new level is or should be using this platform.
The company is fully aware of this and has enabled businesses to use this platform seamlessly. There are various customization and personalization options to choose from and a set of tools that will help businesses promote themselves efficiently on this social media network.
Furthermore, Facebook allows businesses to leverage creativity and innovation when crafting their advertisement campaigns. What that means is that you can utilize the data Facebook collects to find a unique approach to engaging your target audience.
With that in mind, here are a few creative tips for your Facebook business profile.
1. Create a business page
In most cases, business owners make the mistake of creating a personal profile for their company instead of a business page. If you did this, you could easily switch from a personal profile to a business page by following a step-by-step guide in your account settings.
This is important because a business page provides more flexibility and visibility for your company or brand. It also gives you access to various features and tools that will allow you to customize your business page as you see fit.
Your audience can, therefore, like your page and get news and updates on their newsfeed, which isn’t possible with personal profiles. Once you’ve created a business page, you can also claim your so-called “vanity URL.”
This means that instead of a generic URL, such as www.facebook.com/pages/123456, for instance, you’ll have something more like: www.facebook.com/yourbusinessname. This is essential for establishing a presence for your company on Facebook and ensuring that it’s visible enough for your audience to find your page seamlessly.
2. Customize your business page
Creativity is oftentimes best portrayed in how companies design their Facebook pages. As mentioned before, there are a lot of customization and personalization options to choose from.
Your Facebook business page can become a small version of your website because you can even set up a store, manage payments, create ads, and many more. That’s why the design of your page matters a lot.
After all, your page will tell your story and inform your followers about what you do and what you have to offer, among other things. If you’re not certain how to properly customize your page, you can always seek help from local professionals.
Therefore, if you operate in Chicago, for instance, you should look for experts who specialize in web development from Chicago. The main reason is that you want your business page to look as appealing as possible to your local audience. Here are a few things you should focus on.
- Create a cover photo and a profile picture that matches your brand.
- Create custom tabs on your Facebook page.
- Optimize the “About” section.
- Create and optimize CTAs on your page.
3. Use ads creatively
One of the greatest benefits Facebook has to offer is its built-in PPC system for advertisement. Companies can easily promote themselves or their products and services on this platform. You can even choose a specific group of consumers, as well as a specific type of ads to use in your campaign.
However, most companies use Facebook ads in a pretty straightforward way. In other words, they focus solely on promoting products or services to the broadest audience possible. Although effective, this is not the only way to use Facebook ads.
In fact, you can use Audience Insights to learn more about the consumers you’re targeting. Audience Insights is Facebook’s analytics tool designed to help companies create more relevant ads, discover content topics, gain insight into their competitors, and much more.
With the right kind of information, you can use your ad campaign to drive more viable results, such as building brand awareness, strengthening the relationship with your audience, improving content visibility, and so on.
For example, you can use ads to promote your contests, giveaways, and other events so that you can boost audience engagement. There’s always a more creative approach to getting what you need on Facebook.
4. Optimize your content
Like with any other social media platform, using content on Facebook is the way to get your audience’s attention. Content is the key to making your company well-known, as well as for establishing a more meaningful relationship with your audience.
More importantly, what you do with your content on Facebook is what really matters. For example, publishing content at times when your target audience is most active is proven to generate more engagement.
Therefore, if you publish content between 4 pm and 8 pm on Tuesdays, for instance, your content will generate more clicks, views, likes, and shares. The main reason is that this is the time frame when most of your target audience is active on Facebook.
Moreover, visual content is also proven to be more appealing to Facebook users than just text-based articles or blog posts. In fact, you can generate up to 94% more views for your content if you add compelling visuals and graphics to it.
That said, using visual content in Facebook campaigns can generate up to 65% more engagement after just a month’s practice. That’s why it’s important to be creative when it comes to how and when you use the content on Facebook.
5. Test and measure
Social media platforms, in general, are quite volatile and dynamic environments. This is especially true for Facebook because this platform has the largest number of active users. For businesses on Facebook, this means that circumstances can change suddenly, and consumer behavior may shift practically overnight.
That’s why it’s important to test and measure different tactics and approaches so that your company can remain relevant to your target audience. Fortunately, Facebook can help you out when dealing with these changes.
The fact of the matter is that you can always rely on Facebook Insights so that you can better understand what’s happening on your business page.
Facebook Insights is yet another analytic tool that allows you to monitor page visits and engagement, among other things, of course. This will help you adjust your strategy if the results don’t look as favorable as you’d hoped they’d be.
Oftentimes, even minor alterations, such as scheduling your Facebook posts in advance, can turn things around for the better. However, you won’t know if your efforts are viable or not unless you test them out first and measure the outcomes.
Facebook is quite a business-friendly platform that offers various features to its users. Facebook offers godliness on how to use these features effectively, but you can always leverage a bit more creativity when doing so.
Tomas is a digital marketing specialist and a freelance blogger. His work is focusing on new web tech trends and digital voice distribution across different channels.