It is a Good Time to Rethink Retail

Retail success is elusive primarily because of the endless number of product options currently available to consumers: one key to survival is customer experience in retail. It’s, in fact, easier said than done to produce a consistent and memorable shopping experience for people in an omnichannel world. The connections between retail stores and their consumers have developed considerably during the last ten years, and new standards have emerged. The link between digital and physical experiences should be seamless, operational efficiency must be maximized, and information must be utilized efficiently to produce helpful customer insights.

On the one hand, the market is much more diverse than in the past. It is challenging to generalize about the needs of diverse groups of shoppers and make assumptions among all of the segments, who have various viewpoints and are knowledgeable about technology. Baby boomers might still rather deal with the cashier in the shop, but Gen Xers would more often shop on the Internet or choose to stay away from the lines instead opting for self-checkout. Millennials might decide to do almost all their shopping on the Internet, while Gen Z might exclusively depend on social media for their buying needs. 

Your clientele also makes use of smartphones along with other very similar technologies. Thus, consumers are not simply evaluating a store by how they look, smell, or are easy to navigate but also by what they experience inside the shop.

Pro INSIGHT

“The retail customer experience has evolved tremendously during the last couple of years,” he said. Previously, customers had been extremely loyal to particular brands, but they are less loyal nowadays. Social media and the web also provide a direct link between companies and their consumers. It’s a fact that retailers have to understand the old methods do not do the job any longer. “Consumers want interaction, understanding, education as well as entertainment.”

Tim Hughes, Author of “Social Selling – Influencing Buyers as well as Changemakers,” is the writer of “Social Selling – Influencing Buyers as well as Changemakers.”

Even though online retailers have a simpler time getting up to these expectations in an internet environment, brick and mortar retail is having a tough time. It is impossible to overstate how crucial the retail customer experience is. Almost three-quarters of customers say consumer experience overshadows the cost or product quality with regard to buying decisions, based on PwC research. Wholesale retailers also risk losing cash by not enhancing the consumer experience, which could be a massive issue for any business. By how much? Based on the kind of retailer, 11 to twenty-five % of your revenue might be in danger, based on Retail TouchPoints. The retail sector is in a transitional stage as it attempts to keep up with changing needs of its customers. It is about locating the best formula to satisfy their needs.

What are the tangible advantages of an excellent customer Experience for Retail Executives? Organizations that lead in customer experience management outperformed laggards on the S&P index by almost 80 percent, based on Qualtrics. These businesses also have a better share of the market and also have customers who are seven times more likely to purchase and go back from them once again. Additionally, word of mouth marketing impact is fifteen times more often with shoppers that rate them extremely. It is no surprise that retail executives’ main concern is customer satisfaction.

Regardless of the investment, most information points to the want to enhance the consumer experience, which directly connects to revenue, and margins. 

Nevertheless, based on the survey, one in ten retail executives states they need help to innovate and implement the right solutions in their stores. Below are the technology strategies that retail executives are considering for improving the customer experience of their shoppers.

• (58 %) Omni channel retailing brings together the in-store and digital experience.
• (56 percent) Personalized interactions
• Innovative solutions in shipping (fifty-five %):
• Self Checkout (forty-one %), 
• Kiosks (thirty-five percent), 
• In store sampling experiences (twenty-seven percent), and 
• Smart shopping carts (twenty-four percent), 

These are just some of the solutions readily available to produce an excellent customer experience. Your retail business model is going to determine the ideal mix. Consistent experiences do not mean that everybody gets the same ones. They must be based on customized interactions to create a genuine impact. The interaction is much more critical for all parties involved in case the touchpoints are based on a consumer’s past behavior and buying patterns.

Whether customers are purchasing on the move or from their couches, shops are trying out distribution strategies that will work. Home delivery or store pick-up services have additionally entered the realm of conventional grocery stores and other retailers.

Furthermore, retailers are trying out improved self-checkout technologies to enhance the in-store customer experience. This concept began with the idea of saving on labor costs, where customers scan and bag their own things as they exit the store. The early implementations could have been more successful with shoppers. Consumers today had greater control over their very own purchases, which decreased retailer expenses. Nevertheless, with the arrival of handheld devices, this technique has given consumers more power. This additional benefit frees sales associates to concentrate on providing outstanding customer care. A few of these trial shows have been highly successful, and stores are expanding them, while others have stopped implementing them entirely. 

Retailers are likewise utilizing special kiosks to improve their customer care. Although the design has existed since the 1960s, the “store inside a store” has become increasingly well-known as more customers look for these retailers. The high-margin specialty food category is particularly well suited for enhancing the experience of the well-off shoppers in a discovery mode for new products. Drugstores and mass merchandisers are also key targets because of this technology, particularly for high-end personal items that must be shrinkage-free. It’s been tough to discover ways to enhance the buyer experience and value propositions at the point of sale – without causing expenses to increase or even decrease staff. This technological innovation allows a symbiotic interaction: It opens up a new income channel that retailers may not have previously. And it allows companies to define the experience in a way that wouldn’t be possible with a regular distribution system.

When the shoppers open the glass doors, they start looking for entertainment. Retailers may produce unique client experiences, such as cooking classes, exclusive store hours, and private “behind-the-scenes” sampling sessions. Profitable retailers are giving customers more time to take pleasure in the in-store atmosphere in a memorable manner, building the base for return visits.

How can we use these technologies to produce a much better customer experience?

For example, look at grocery retailers, a historically limited margin business. This particular part of the retail industry is facing several difficulties regarding operational effectiveness and has been pressured to get a lot more effective with the arrival of online merchandising. Customer experience is the sole distinction in this kind of landscape. Because of this, grocery chains around the globe have started to test out new items and services: There’s actually click, collect, food delivery, and valet parking. The store apps enable users to keep an eye on their shopping carts, apply coupons digitally for their purchases, and save them as references for future visits, therefore tying the in-store experience to the electronic one.

Grocers are likewise working hard to make the in-store experience as welcoming as possible with technology. Grocery stores put a lot more effort into creating unique consumer experiences by providing items such as meal kits, preparation stations, in-store cooking, and much more.

The retail setting is intrinsically chaotic. The stores put a great deal of thought into the designs of the shelves and the stores, along with the selection of products they carry. How can you decide on your organization’s customer experience improvement approach? 

Assess your weaknesses

Here is an illustration. Trader Joe’s is among the industry’s best grocery stores, generating the second highest sales per square foot to Costco. Trader Joe’s is famous for offering an excellent customer experience. They provide a great variety of wholesome, fresh food items which is extremely sought after, all while staying a convenient local grocer. They pride themselves on offering quality foods at an affordable cost. Customers get value from an in-store experience that can not be replicated on the Internet.

What is the purpose of going on the Internet? If a company is recognized for obtaining the best food in the world, then they have a competitive edge in the industry if they are recognized for doing this. Why does this particular grocery store have to imitate another store’s approach when it does not fit inside its objectives?

The important thing is aligning your weaknesses with those of your clients. Assess these and also make use of that data to concentrate on your core skills as well as a competitive advantage.

Figure out your “sweet spot”

Online and physical retail balance is most likely the major headache for any retail professional. There exists a good spot for it. We’re observing chains mainly in physical spaces attempting to move on the Internet while viewing online-only retailers trying to make an impression in stores.

Although retail across channels is starting to be more integrated, specific items are better purchased in physical spaces. Within the next ten to 15 years, it is going to become more and more apparent as well as distinct between traditional stores and online retailers. We’re in a transitional stage at this time, and the very best thing we are able to do is to utilize your customer insights to determine the best strategy for us.

Rethink retail

A number of brands have chosen to go straight to the customer, bypassing the middle man and utilizing technology. Furthermore, the rise of e-commerce has taken a lot of the traditional characteristics of retailing and created a brand-new reality of agility and convenience for customers. Lastly, customer preferences are changing, along with how they make buying decisions. These retail developments are changing all we believed we knew about retail. The answer isn’t a one – size – fits all solution.

You need to reconsider retail. To win in the digital age, retailers have to embrace gain and change control of the information to help them develop memorable customer experiences. Whether in-store or on the Internet, technology is a devoted friend with unwavering staying power.

Why Do Retailers Want Demo Wizard?

Hosting and organizing a couple of compelling in-store demos per month in a single-store location could be a logistical nightmare. Scheduling and coordination require too much time and labor to make everything happen, the time and labor which are already short and expensive in most retail establishments. Plus a couple of store sampling events per month hardly move the proverbial needle in measuring the increased sales per square foot potential that daily product demos can deliver.

Production of flawless events at scale is precisely where Demo Wizard excels. This Demo Event Management software makes in store demo hosting and coordination a breeze. It helps to link events calendars of the retailer category managers and buyers, product vendors, brand ambassadors, and distributors online to synchronize specific details for every event and location, eliminating the demand for endless emails and phone calls with lengthy waiting times.

With such state-of-the-art web-based software by your side, you can feel optimistic about your ability to control a plethora of in-store demos effectively without additional time and labor expenses.