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Building SEO Links for Improved Search Rankings: Things to Consider

by Uneeb Khan
Building SEO Links for Improved Search Rankings Things to Consider

Building SEO links is an art – links that help you improve page rankings on Search Engine Results Pages (SERPs).

In this regard, checking your target sites’ metrics is the first step undeniable, before you’ve got a link.

Let’s learn how to check for various factors that affect SEO links, search rankings, and site’s performance on search pages.

SEO Links: Things to Consider

Website’s age

Before you’re able to get a link from a site, you should have checked its WHOIS information, helping you see the site’s age, expiry date, or possible updation in domain’s records.

Here – the point of impact is to see if a site is new, is old enough to proceed with, or expiring in the near future.

To get started, head over to Whois official website and enter your target site’s address. The next page shows if you can proceed with the site for SEO links.


In fact, the first thing we need to check in a site is Relevancy. If a site is relevant, getting a link will help you improve search rankings.

For example, getting several links isn’t worth it, as compared to building a single link on a relevant site.

In this case, Google can help you find a site’s niche. Enter the target site’s address in the search bar, you can see Google description to see if a site is relevant.

You can also find a site’s niche, relevancy, or industry by common sense. Visit its home page, look around, and see if the content tailors your business’ core topics, content, or brand.

Spam Score

Spam score is a metric developed by Moz. In simple words, it is a number from 1 to 100, showing if a site is built, composed of, or carries illegal practices, links, or content.

Here, you should ensure, the sites you’re considering for backlinks have a low spam score, preferably 1-5 is acceptable, although many think spam score is a useless measure.

To see a site’s spam score, install Moz extension. You’ll need to sign into a Moz account and browse the target site’s home page. Once the page has loaded, Moz’s top bar shows the site’s spam score.

Link Type

For SEO links, you have to think about two types of link tags.

Links tagged with Do-follow ensure SEO benefits, however; the case with No-follow is different.

In this case, experts suggest getting links in a balanced manner, a mixture of dofollow and no follow links.

To get started, Google Chrome’s extension helps you find if a site is accepting dofollow link tags. You can also confirm from site owners when dealing with SEO links.

Domain Authority

Again, DA is a metric invented by Moz. A site’s number from 1 to 100 shows domain authority. In simple words, domain authority, on the basis of links, shows a site’s authority on search pages for its niche. In other words, the DA of a site shows if a site is likely to rank for its topics on search pages.

In this case, getting links from a site with a high DA is good, instead of targeting sites with a low DA.

As described above, the Moz extension helps you find sites’ DA, shown on the search pages.

Indexing Routine

Indexing routine shows if Google is repeatedly focusing on indexing a site’s content. If yes, getting a link from active sites is better.

For example, having a link from a site Google has recently crawled is better, as compared to one Google hasn’t crawled for several weeks.

So, let’s learn how to find a site’s indexing routine on Google. Use Google’s site operator as shown below.


When entered in Google, use filters to see pages previously indexed in Google. Here, you will need to set a filter for week or month, which shows if Google has recently crawled and indexed the site’s assets on search pages.


If a site is driving traffic from Google, it is worth it to get a link from such site(s).

In this case, SEO links are worth more if the linking sites have search rankings for keywords.

In this case, you’ll need to choose sites with traffic from Google, before choosing for building SEO links. In this case, put in the site’s address in an SEO Tool like Ubersuggest and see if the site has organic traffic. In this case, you can choose sites with monthly page views ranging from 1000 to 2000+.

IP address of the Target site

Simply put, the target site’s IP means a server address.

Here – you need to see if you’re building links on sites hosted on the same server. For example, links or sites hosted on a single server don’t weigh much importance.

For example, by using DNSlytics, you can find a server’s IP address or the sites hosted on the server. Here, ensure no two sites have the same server

In simple words, ensure getting links from sites hosted on different servers. This means, every link should have a unique IP address when it comes to building SEO links.

Wrapping up

SEO links are helpful for improved visibility on search pages, however; building links requires expertise and attention when checking for essential, valued, and undeniable factors.

In this resource, we learned how to build good backlinks for improved SEO. If you lack expertise, better if you hire professionals for assistance.

For more information on building SEO links, read more posts on our blog. We help you learn skills That improve your sites’ search visibility.

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