Growth Tips to Take Your London Business to the Next Level This Year

Although covid seems to rear its ugly head every so often with its variants, a huge percentage of the UK population is now vaccinated, and this is great news for the health of the country. However, it’s also great news for the economy. As we’ve seen with the latest variant, lockdowns aren’t as quickly imposed with most of the country protected. This means that you can grow your London business with more confidence in 2022…and here are some tips!

Work with a Digital Marketing Agency

Do you really have the time to experiment and find what works in the market? Why invest lots of time and potentially make simple mistakes when you can contact a digital marketing agency that has all the knowledge you need? You’ll find lots of premium digital marketing services in London that can help with the following:

• Sales funnels
• Email marketing
• Lead generation
• Social media advertising
• Local SEO
• Video marketing.

Meet Customers at Every Stage

Since the pandemic, consumers have spent more time on the internet and more time on their mobile devices. Generally, the number of touchpoints that people interact with before converting is increasing. Therefore, you should aim to meet customers at every stage – this includes social media campaigns, email campaigns, an optimized website, and more. Rather than relying on one point of contact, be present at more stages of the funnel and you’ll notice a difference in performance.

Focus on Local SEO

If you have a physical business in London, you want to get as many people as possible through the door. Consequently, consider local SEO. For example, as a hair salon, you can target all those who search for hair salons within a certain radius. Rather than seeing the names of competitors, they see your name and walk through your door.

Depending on how far you’re willing to go, you can even create an app and send push notifications to all those who enter a specific radius of your shop. At the very least, claim your Google My Business profile so that your name appears when customers seek services.

Diversify

Although this word might seem scary at first, adding new products to your brand can really make a difference. With more products, you increase the likelihood of attracting interest this year. As well as adding products for your existing target market, consider introducing new products in a completely new market. So long as you do your research and develop products with potential, you can take your business to the next level this year.

Be Present for Customers

As a customer yourself, you’ll know that there’s nothing worse than a company that goes missing in your hour of need. Remember this as you’re dealing with customers yourself. If you can’t look after your existing customers, how do you expect to grow and look after many more? Be active on social media, respond to all emails and phone calls, introduce live chat to boost efficiency, and ensure that all customers have a positive experience.

Bonus Tips

It’s impossible to cover all the best growth tips in a short guide, so here are some additional tips that you can explore yourself:

• Study the competition (use them as inspiration, DON’T just copy them!)
• Use a customer management system
• Research the customer journey and sales funnel
• Build an email list (first-party data could be the difference this year)
• Advertise on social media
• Use influencer marketing and video marketing
• Don’t forget traditional methods of advertising and pleasing customers.