The emergence of hashtags completely transformed the way social media users post content. Hashtags are more than just a sign. Using them is a way of showcasing your followers about the topics you are interested in. Additionally, it also helps users to segregate their content and to make it easier to find for other users.
Out of all the social media platforms, Hashtags are highly used by Twitter – a famous microblogging platform that allows users to openly voice their opinions on various matters. With a user base of 199 million daily active users, this platform is highly being used by a wide range of audiences including brands and businesses.
Over the years hashtags have become an integral part of Twitter and further displaying content on various mediums can help you take your brand’s reach to the next level.
Are you wondering why? You will get all your answers in this blog.
In this blog post, we are going to tell you about the best tools using which you will easily be able to track the content created by users using hashtags. As you continue reading, you will also get to know about the benefits of using Twitter hashtag tracking tools for your business.
Let’s get started!
Benefits Of Twitter Hashtag Tracking For Your Business
Showcase Hashtag Campaigns
We are sure that if you are a brand you must have conducted hashtag campaigns for upscaling your marketing efforts. Hashtag campaigns involve your ardent brand followers to create and post content on their Twitter handles using a specific hashtag.
Further displaying hashtag campaigns on various mediums will increase the credibility of your brand and help in building a social proof of your brand.
Garnering the attention of your audience is important for every business. It determines how likely your potential customers are to purchase your products or take up your services.
Tracking and displaying content on various marketing touchpoints including websites, work amazingly well to keep your audience engaged and hooked to the website for a longer period of time. This would ultimately result in an increase in their dwell time and engagement levels.
A Chance To Increase Conversions
Trust and engagement are two important factors that work collectively to convert leads into sales. Once you gain the trust and confidence of your potential customers and engage them enough to try out your products, it will gradually lead to an increase in the conversions and sales of your brand!
Best Twitter Hashtag Tracking Tools To Aggregate Hashtag Content
Taggbox is a leading social media aggregation and User-Generated Content platform that allows its users to collect, curate, and embed content from over 15+ social media platforms including Twitter.
While aggregating the content, users get an option to collect the source from which they wish to collect the content.
Once the users choose hashtags as the source and aggregate the content, they have the option to customize the content as they like to make the widget more impactful and impressive. Users can select from a variety of templates, styling options, fonts, etc. They can also use the advanced moderation panel to filter out any unwanted or objectionable content.
Taggbox offers real-time advanced analytics to its users to track the performance of the Twitter hashtag tracking widget. Users can get details like engagement, likes, clicks, etc.
Lastly, the platform users can also take assistance from the robust back support team if they come across an issue while using the platform.
Another responsive social media aggregation platform is Tagembed that allows its users to aggregate content from various social media platforms including Twitter. Tagembed offers various beneficial features to its users for enhancing the performance of the widget.
Some of the features include various customization options, a content moderation panel, insightful analytics, and an active back-support to assist its users every time they come across an issue.
Tweet binder is another efficient and responsive tool that allows its users to track hashtags. The platform is extremely easy to use and has no complex structure. The users can do the needful and do not need to have any technical expertise or coding knowledge to track the hashtags.
Furthermore, using the platform, the users can get a thorough check into their Twitter account. Additionally, users can get detailed information like details about the most retweeted tweet, etc. This helps them in determining the competitors and can foresee their upcoming strategies.
What is a hashtag on Twitter?
How can I track hashtags on Twitter?
How do I use Twitter’s search function to track hashtags?
What are the benefits of using third-party tools to track hashtags?
How do I create a Twitter list to track hashtags?
Can I track hashtags on Twitter for free?
This brings us to the end of this blog post and we are certain that you must be positive about leveraging and tracking tweets for your business uses.
On average, a brand uses 6-7 hashtags in its tweets. This is mainly because it helps brands to differentiate their content from their competitors’ content.
Now that you know about the benefits of tracking and using hashtag content on various marketing touchpoints including websites and the most efficient tools that can be used to aggregate hashtag content, what are you waiting for?
Take your brand to the next level by choosing the one tool that deems fit and further maximizes your profits!