Bitrix24 Reviews and the CRM Features that Support Different Sales Approaches

Online and field sales are completely different processes and follow distinct workflows and require specific digital tools. Previously face-to-face sales made up a large majority of a company’s revenue but recently people have been more inclined towards online or eCommerce stores. The blending of sales models has led to a demand for new technology. Bitrix24 reviews praise the system for its ability to combine CRM functionality with task management. It plays an important role in facilitating physical and virtual sales.

Bitrix24 can help businesses acquire new customers and facilitate them in their buyer journey. Users can design their sales process depending on the company’s business model, products, or services. This article outlines the major differences between field and online sales and highlights the Bitrix24 features that can help in both.

Online Sales

In an eCommerce business model, the sales team is usually sitting behind a computer screen and facilitating customers miles away. They do not have direct access to the buyer so maintaining a personal connection can be difficult. However, with new technology like that mentioned in Bitrix24 reviews, it is now possible for the sales team to make an even bigger impact via the internet.

Customers, especially those belonging to the younger generation, no longer prefer interacting with an actual sales clerk. They believe they are smart enough to make decisions themselves using the information and visual aids provided by the company. The salesperson of today has to find ways to lead them to that information.

In-Store Sales

There are still companies that rely on face-to-face interactions with their customers. The salesperson has to speak to potential buyers and convince them to try the new product or service. They need help organizing meetings, following up, performing cold calls, and designing presentations for prospective clients.

Different Technology Requirements

While both online and in-store sales rely on a CRM solution like Bitrix24 software, the way they use the technology is different. The online sales representatives will mostly use video conferencing, email integration, and telephony functions. The in-stores sales team will be employing different tools and techniques to close the sales. They will be delivering presentations, using training materials, and logging in expense data from the field.

Changes in Sales Cycle

An online sales representative will follow a methodical process to close a sale and they will be more focused on acquiring leads. They are less concerned with building a lasting relationship which means the sales cycles are much shorter. The in-store salesperson needs time to prepare a presentation or talking points for every client. They need to come up with estimates, explain technical details, and have the information at their fingertips to seal the deal.

Cost Variations

The traditional sales route can be expensive and the commission rate can be variable as well. The sales team usually has to spend a lot of money trying to win clients over and it might involve lunches, golfing sessions, gift baskets, and travel expenses.

Compared to that, online sales are much more profitable because the only thing a sales clerk needs is a computer with project management software. The cost of acquisition is much lower and the sales representative can score a larger commission if they use the right tools and employ an efficient strategy.

Opportunity to Scale-Up

An online representative can chase multiple leads at the same time and manage more than one interaction. According to Bitrix24 reviews, the CRM features like automation and data retrieval make it easier for the sales team to connect with hundreds of potential buyers and still make sure they are adding a personal touch to their communication.

Traditional sales are limited to the physical presence of a person and the sales representative can only meet or talk on the phone with one person at a time. If the sales representative tries to multitask or is unable to provide the client their undivided attention, they might end up losing the deal. This is why there is very limited scalability of processes when it comes to in-person sales.

Necessary Skills

The in-person sales representative is expected to always maintain an impressive appearance. They need to be more expressive and articulate using their body language to put others at ease. Their facial expressions and gestures should convey a positive message. In some cases, the team can also rely on the product and demonstrate the utility of its features to make the sale.

Online sales however need to choose their words more carefully when communicating with buyers. They need to explain the benefits of a product over the phone or online because they do not have the option of demonstrating them physically. They can rely on the support of their peers and brainstorm new ideas on how to advertise the product. They also have instant access to the database which is one the most frequently mentioned pros in Birix24 reviews.

Affect on Profit Margins

The online sales representative are better at lead generation while the in-person team is much better at closing sales. However, most companies require their representatives to excel at both. Lead generation and closing both require different tools and methodologies. The sales mode will also affect the profit margins and revenue.

Bitrix24 reviews say it can help generate more leads and this can consequently lead to higher revenue. However, with in-person sales, it is more difficult to predict the commission or revenue. The sales team usually focuses on one client at a time and they have to use their skills so it is difficult to calculate the profit.

Conclusion

In-person and online sales methods complement each other and can help companies balance their approach towards targets. Bitrix24 features make it possible to improve the quality of service and strengthen the relationships with customers. They can improve the bottom line for companies and provide them with tools to curate a business model that works for them. It is flexible enough to meet the requirements of any company or industry which is why it is the top choice for CRM.