2.5K Businesses have only a few minutes to capture the attention of their customers when they use direct mail. From the moment the customer opens the mailbox to the point the customer reaches their front door is the time available to make a good impression on the customer. Customers receive a variety of mailings each week. Most of these mailings are paper and often discourage the customer from reading them. A plastic postcard with a glossy finish immediately grabs the customer’s attention. Most people are very busy and have little time to read mail, especially promotional mailings. A plastic postcard is a perfect size. It provides all the information the customer wants to know about the company, its product, or its promotion. It is therefore vital that the plastic postcard contains the right text with the right image to convey the message within seconds. Table of Contents Size mattersVisuals capture attentionPersonalized Size matters Postcards are ideally sized for a quick read. At one glance, the customer can obtain all the relevant information to make an informed decision including the business location, name, a call to action, as well as what the message is about. Visuals capture attention Bright, eye-catching visuals displayed in the right format will grab the attention of the reader who has several other mailings in their hand. When used correctly, visuals alone can be the deal maker. Personalized Plastic mailers can be highly personalized. This creates an emotional connection to the business and fosters loyalty. This is supported by a study that revealed that 67% of respondents felt that direct mail is more personalized than email marketing. And, in another study, 77% of Millennials looked at direct mail with interest. 0 comment 0 FacebookTwitterPinterestEmail Team Techager Techager is the Leading Digital Media Publishing platform, covering various Trending topics related to Startups, Businesses, Digital Marketing, Gaming, Health, Cryptocurrency, and especially work on Tech related content/links, etc. previous post How to put a tattoo gun together next post Best VPNs for College Students Related Posts How to Find Packaging Suppliers Who Can Provide Everything You... March 27, 2024 The Development of LTL Freight Shipping and Its... March 27, 2024 Chicago Temporary Triumph: Opportunities with Temporary Agencies March 26, 2024 Virtual Assistants vs. Employees: Which is the Best... March 26, 2024 Leveraging Artificial Intelligence for Enhanced Sales Efficiency March 26, 2024 Unlock Your Creativity: Why Browsing Latest Sewing Patterns... March 25, 2024 Techniques for Using Thoughtful Corporate Gifts to Strengthen... March 22, 2024 Embrace Slow Fashion: Building a Sustainable Wardrobe March 18, 2024 Why Should You Use an Omnichannel Communication Approach... March 14, 2024 Who Can Benefit from a Job Search Platform? March 11, 2024