Exploring the Benefits of Visual Product Configurator

A visual product configurator allows shoppers to customize products online and interact with them in real time. This interactive experience eliminates confusion and doubt and gives consumers a more realistic showroom buying experience.

Reduced Returns

As people connect much better with visuals, a 3D product configurator helps consumers feel confident in their selections and will ultimately eliminate buyer’s remorse. This leads to fewer returns, saving businesses money on shipping and handling costs and lost revenue.

Whether it’s furniture, electronics, or appliances, high return rates are one of the greatest challenges for businesses that sell online. This can be attributed to the inability of shoppers to envision products in their homes or offices, which often leads to dissatisfaction with the actual purchase.

With a visual product configurator, customers can easily change specifications like colors, shapes, and sizes to get a realistic preview of the end product before buying it. They can order a physical sample to get exactly what they want.

Visual product configuration tools are ideal for furniture, home and office accessories, and any consumer electronic or appliance that requires assembly. They also work well for service-based offerings such as travel packages, gym memberships, and insurance policies. The benefits of using a visual product configurator are that it increases sales, streamlines the sales process, and reduces returns, resulting in a more satisfied customer base that will continue to do business with you. 

Increased Sales

Visual product configurator is a great way to increase conversions for products that require customization by providing users with an accurate preview of what they will receive.

It eliminates the uncertainty and doubt accompanying a customized product purchase and reduces buyer’s remorse and returns. Studies have shown that e-commerce retailers can boost conversion rates by 40% using 3D visual product configurations.

This technology allows you to showcase your entire product catalog instead of the limited number featured in traditional printed catalogs. It also lets you demonstrate a unique selling point to set your brand apart.

The visual nature of this tool also makes it easier for consumers to understand what they are purchasing, which can help reduce the risk of misunderstandings that often lead to returns. This is a significant benefit for businesses that sell furniture, room layout planning services, or specialized equipment.

The resulting confidence in a personalized purchase will also make customers feel more comfortable pressing the order button, which can be a difficult step for online shoppers still determining what they will receive when their order is delivered. Ultimately, this will result in higher sales and increased customer loyalty because of the satisfaction from receiving a product that lives up to expectations.

Streamlined Sales Process

Consumers feel more comfortable purchasing when they see the finished product before hitting the “order” button. Visual configurators eliminate the guesswork for buyers by offering a fully rendered model of the custom product they’ll receive once their order is placed, which makes it easy to match their expectations with what they’ll be receiving.

In turn, this helps to reduce returns and build customer loyalty. Visual CPQ tools also help to streamline the sales process by automating calculations for pricing based on shopper options and providing print-ready files, bills of materials, and assembly instructions that can be shared with channel partners and resellers. This saves the sales team time and increases their work efficiency.

With 2D visual product configurators, shoppers can alter different customizable elements like size, color, and accessories to create a unique product that is perfect for their tastes and preferences. 3D visual product configurators, on the other hand, provide shoppers with an interactive, three-dimensional model that they can spin around and view from all angles, allowing them to customize it even further.

Increased Customer Loyalty

Consumers are much less likely to return a custom-designed product if they can see what it will look like before they order. This helps ease their anxiety about purchasing something they won’t be able to visualize in their home or office and can result in lower returns for eCommerce companies.

A visual product configurator generates a 3D or 2D image on the fly as customers select their options from your catalog, so they don’t have to try and piece together what the final design will look like in their head.

For example, suppose they’re ordering a new car online. In that case, the configurator might show them a customizable model that changes color as they choose paint options and adds a spoiler or leather seats for an extra fee. Whether it’s a complex electric vehicle or a one-of-a-kind engagement ring, the power of visual product configuration is clear.

With more and more shoppers returning products they’ve purchased online, businesses must provide a better customer experience to increase sales and reduce returns.

By reducing returns, visual product configurators can also reduce the number of wasted materials and time spent reworking, and shipping returned products to suppliers. This can save money and resources in the long run and increase the profitability of your business.